Podcast: Coping with Social Media
Two powerful excerpts taken (below) from this podcast by Alexandra Samuel, Director of the Social and Interactive Media Centre at Emily Carr University.
"Transform your organization internally to deliver on the brand message you’re delivering, and the only way to do that is that people in your organization are really plugged in, in that real time way. They are becoming the best professionals they can be because they are following best practices they are reading about on twitter or they are connecting with the best people on the field on linkedin."
"You need to be in a position of the company where you can respond as quickly as possible and that does not work if you have a traditional PR machine, where every response has to go through team-layers. We see a lot of organization and that really slows them down in adopting social media is that they don’t want to monitor because they feel like if they monitor they have to respond. And they feel like the cant respond because to respond you have to go through layers of approval. Well, that just craziness right? Just because you’re not monitoring doesn’t mean you’re not getting talked about. And once you’ve decided you’re going to listen, it’s better to respond with somebody making a judgment call in the moment than to take 4 hours."
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