Hi! I’m Nick.

Funny how from simple things, the best things begin. 
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Five things you need to know about Facebook Places

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells us about the potential impact of this new service.

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Filed under  //   my work   social media  

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Podcast: Coping with Social Media

Two powerful excerpts taken (below) from this podcast by Alexandra Samuel, Director of the Social and Interactive Media Centre at Emily Carr University.

"Transform your organization internally to deliver on the brand message you’re delivering, and the only way to do that is that people in your organization are really plugged in, in that real time way. They are becoming the best professionals they can be because they are following best practices they are reading about on twitter or they are connecting with the best people on the field on linkedin."

"You need to be in a position of the company where you can respond as quickly as possible and that does not work if you have a traditional PR machine, where every response has to go through team-layers. We see a lot of organization and that really slows them down in adopting social media is that they don’t want to monitor because they feel like if they monitor they have to respond. And they feel like the cant respond because to respond you have to go through layers of approval. Well, that just craziness right? Just because you’re not monitoring doesn’t mean you’re not getting talked about. And once you’ve decided you’re going to listen, it’s better to respond with somebody making a judgment call in the moment than to take 4 hours."

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Filed under  //   content snacks   my work   social media  

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TonTon.com.my - Lots of Potential, Will You Reap It?

Last week, I had the pleasure to attend the product launch of MediaPrima's TonTon - a new internet TV experience made for multiple platforms. It is in my foresight opinion that this is indeed, 'The Next Big Thing' which has immense potential; but only if that potential is understood and adopted by the public, corporations, and agencies. 

Since it's a recent launch: I have no experience or knowledge with it's backend (ie. content management system). But judging just purely on the pure advertising potential, the power to connect, the content, and it's user-interface and experience, it is indeed a powerful platform for brand owners to get creative and leverage on the digital landscape of 'interactive TV'. This is game-changing.

I wonder, is it time to invest into Media Prima? How far will TonTon take it? You tell me.

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Filed under  //   IPTV   malaysia   my work  

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My Experience With The iPad. Perhaps It'll Help You Decide

The iPad gets closer to our shores and everyone around Singapore will have access to this fantastic tablet; at an affordable price. So I've used the iPad thus far strictly only for work. If you're considering buying one, I have to tell you that the iPad does have it's flaws. In the sense that you need to know what you want it for, otherwise it's just an expensive nice-to-have gadget and get disappointed after the honeymoon period is over.
 
This is my experience in bullet point;
 
  1. For presentation purposes Keynote does a good job. Sometimes importing tables from Powerpoint into Keynote will mess the tables up.
  2. Keynote ships with 40 fonts and there is no way to install and use your own custom fonts. The company I work for has a custom font as part of it's global brand identity - so it's a problem for me. For general presentations I find it very good, esp. since you can tap-hold-move on the iPad screen to have a red laser pointer show up on the presentation screen to highlight to your audience what you're talking about.
  3. To cheat Keynote I sometimes export my Powerpoint slides as an image format (so that my fonts maintain) and reimport those images into slides (one image per slide). When I do this, I sacrifice animation, video, and audio.
  4. The Excel equivalent on the Mac is 'Numbers'. It does well for general spreadsheets. If your type of spreadsheet work consists of alot of dropdown menus for example, it's not so suitable for you then.
  5. For those of us that read alot of content online, it can be tiring staring at a computer or laptop screen again after a day of doing just that. It's fatigue. It's simply just relaxing to just whip out your iPad, sit on a couch or lie on your bed and read, or catchup on social media. The experience is different. It's casual and fast.
  6. No longer do I like to adjust my time to sit infront of a computer desk and check email. My smartphone and iPad gives me quick access anytime, anywhere. With it's big screen and keyboard, the iPad does this well.
  7. The iPad has many apps that are one-off purchase. If you own an iPhone you'll get both versions for one price.
  8. Evernote, Dropbox, iThoughtsHD, instapaper, are 4 important cloud services I use. If you're familiar with mindmapping software: iThoughtsHD is a mindmapping app on the iPad that can sync to your Dropbox folder. Anytime a colleague modifies a mindmap, my iPad gets updated immediately. Same with Evernote.
  9. If your digital reading consists of alot more than bookmarking or instapaper-ing. Maybe you have a process of highlighting, collecting several snippets from different sites and have a multitude of images, audio, video. The iPad can't cater to that.
  10. Digital Magazines - Much cheaper than the physical copy (up to 90%), leaves less of a carbon footprint, and easy to carry and access (even while offline). Plus: Interactivity.
  11. Day planner: Contact book, address book, scheduler, ToDos, Project management (ie. Basecamp), Lead tracking (ie. Highrise) - fantastic.
  12. Stock market - fantastic
  13. Instant Messaging - I prefer iPad for group chats. iPhone for quick response.
  14. Safari web browsing - meh.
  15. Drawing - not bad, getting better with stylus addons. Nice to draw (ie. maps to places) and email friends.
  16. Remote Connection with your PC at home (or elsewhere) - fantastic.
  17. IMDB App - absolutely fantastic.
  18. Comics, iBooks and Games? I don't do much of these activities, so I'll reserve my opinions.
I hope this gives you a realistic opinion about the opportunities and challenges of the iPad atleast from my perspective. If you do purchase one, I hope you enjoy it as much as I do - as it has in many ways, improved my life.

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Filed under  //   geek hardware   my work  

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AIDSAware - Be The Message

We light a candle to remember those that fell, and those that continue to suffer from AIDs. You can be the message too http://aidsaware.ruumz.com

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Filed under  //   ethics & responsibility   mobile photos   my work  

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Facebook F8 2010: Revolutionary (Battle Plans Vs. Google)

 
Facebook's F8 happened yesterday and it simply blew my mind with all that was revealed. The web, the industry, will change significantly and the war between google and facebook will intensify. To prepare for 2011/12 it's imperative to understand the topics discussed at F8 today. Think of how this will help you and your corporation.
 
Essentially, facebook will unify content and services on the web and make it social. If you like a particular song at a certain website, the web will remember - when you visit another website it will know what you already liked. The web will remember you, so you don't have to keep telling it every single time you subscribe to a new website.
 
See the seemingly simple screenshot above of the 'Friends' Activity' widget? Maybe soon if you visit an adult site, it'll tell you which of your friends have 'activity' there. As my friend and colleague Arsyan said to me: "Machines will learn and remember you, mundane tasks won't have to be repeated over and over again". A small step but big leap towards world domination.
 
Further reading at BBC: Facebook's bid to rule the web as it goes social.

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Filed under  //   my work   social media  

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How Companies Can Use Sentiment Analysis to Improve Their Business

Sentiment is a useful metric when taken in concert with others, but you would be ill-advised to base a strategy on sentiment alone. As with any metric, context is important, and so are the human insights that drive strategy.

One of the best articles I've read on the basics of automated sentiment analysis - demystifying the process, and providing context.

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Photo with Datin Paduka Marina Mahathir

Was at the Social Media Club, KL for a talk about 'Social Media for Social Good'.

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Filed under  //   mobile photos   my work   social media  

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ruumzCauses Launch at Bijou

                                 
Click here to download:
ruumzcauses-launch-at-bijou-vdBczeuhtwlhtgGyJfaB.zip (12855 KB)

On Feb 4, our team gathered in the early morning to prep up for the launch of ruumzCauses at Bijou, Mont Kiara Damai, Kuala Lumpur. Over many months of hard work culminated to today. We invited bloggers, media journalists, writers, celebrities, ambasadors, and the admirable people from the charity organisations to be part of this launch.

ruumzCauses is one of our big projects, it is our obligation to ethics & responsibility as a citizen, as a human-being. We wanted to help and we wanted to fight against the people that mocked charity by engaging in fraudulent scams in times of dire need. So we came up with an easy-to-use online system that was transparent to the public - we will be engaging an international audit firm.

I thought the launch was pretty good - a fun casual event; yet debonair, the theme was praised, and from the feedback we got, it looks like were on track to make a good difference, all together.

More info at: www.ruumz.com/causes

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Filed under  //   ethics & responsibility   malaysia   my recommendations   my work  

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